Founder's StoryShe Started Anastasia Beverly Hills Cosmetics in One Salon Room. It Became a Global Empire | Ep. 404 with Anastasia Soare Founder of Anastasia Beverly Hill Cosmetics

Betting $225M On Herself

17:34–18:53 · 78s

Anastasia reveals she injected $225 million of her own money into the company during COVID so she could keep majority control, calling the brand her entire life.

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