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We're Out of Time

Sharukh Pithawalla on the Dark Side of Viral Fame

4/23/202620 min

In this episode of We’re Out Of Time, host Richard Taite sits down with creator and DJ Shahrukh Pithawalla to pull back the curtain on the modern creator economy. They dive deep into why chasing viral fame is often a trap and how building a slow, authentic community is the only way to survive online.

Clips

Would TikTok Stars Survive?
Pranks With Boundaries
Fame Versus Peace
Viral Fast Vs. Community
Turning Down Party Coke

Transcript preview

First 90 seconds

  1. Shahrukh Pithawalla· Guest0:00

    I feel like they wanna go viral quickly.

  2. Richard Taite· Host0:01

    Right And that never kinda works out because you don't build a community by going viral quickly.

  3. Shahrukh Pithawalla· Guest0:06

    You gotta, you gotta gain fans slowly by engaging with them and, and talking to them and, you know, just, just freaking just talk. Just connecting with your audience.

  4. Speaker 20:18

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  5. Richard Taite· Host0:54

    All right, Sharuk.

  6. Shahrukh Pithawalla· Guest0:55

    Great to meet you, man.

  7. Richard Taite· Host0:57

    Great to meet you too.

  8. Shahrukh Pithawalla· Guest0:58

    It's been an honor- Yeah ... being here.

  9. Richard Taite· Host0:59

    No, no, man, the pleasure is mine. Believe me, if it wasn't, I would've told you. I watched some of your videos.

  10. Shahrukh Pithawalla· Guest1:05

    Right.

  11. Richard Taite· Host1:06

    Gut laughter.

  12. Shahrukh Pithawalla· Guest1:07

    Mm-hmm.

  13. Richard Taite· Host1:08

    Like, it was hysterical. What was the one that we watched, Dylan, that, that I lost my mind over?

  14. Dylan· Host1:15

    The milk.

  15. Richard Taite· Host1:15

    The milk.

  16. Shahrukh Pithawalla· Guest1:17

    Yeah. [milk sloshing] You doing that shit. Yeah.

  17. Richard Taite· Host1:22

    Milk's going everywhere. Like, right? And then he jumps off the thing. He slides a little bit when he gets on, right?

  18. Shahrukh Pithawalla· Guest1:29

    Yeah.

  19. Richard Taite· Host1:29

    And then,

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