SEO Is Dying? How to Win Search Everywhere in the Age of AI
3/5/202628 min
If your traffic is down, your rankings are unstable, or ChatGPT can't even find your brand, this conversation matters.
Search has changed faster in the last three years than it did in the previous twenty. If you're still playing by old SEO rules, you're already invisible.
In this episode, Kayvon sits down with Wes Towers, a 20-year SEO operator who watched traffic drop, buyer behavior fracture, and AI reshape how decisions are made in real time.
They break down what's actually happening behind the scenes:
Why websites are getting fewer visitors...
Clips
Transcript preview
First 90 secondsKayvon Kay· Host0:00
Welcome back to the Vault Unlocked. I'm Kevon Kaye, and today's episode dives into a real-time conversation about what's actually happening in business right now. AI is reshaping search. SEO is evolving into something bigger, and most founders are either panicking or pretending it's not happening. So the question becomes, are you going to be replaced or are you going to adapt? Today, I'm joined by Wes Towers, digital agency founder, SEO strategist, and a man who spent over 20 years in the search game, now navigating what AI has done to traffic, trust, and visibility. We break down why showing up everywhere matters more than ever, why AI won't replace you, but someone using it will, the real shift from SEO to GEO, and why trust, human connection, and Google reviews are now business critical. This isn't hype. This is about survival, adaptation, and building authority in the new digital age. If you're a founder wondering how to stand out when everyone has access to AI tools, this one's for you. Let's unlock it. [upbeat music] Wes, welcome to the show.
Wes Towers· Guest1:16
Thanks, Kevon. It's, uh, fantastic to be with you today. A real privilege to be on your show. I've been watching quite a few episodes of late and, uh, really, uh, compelling, uh, content. Love it.
Kayvon Kay· Host1:25
Oh, well, I appreciate that. Wes, then if you're watching the show, you know this is the point where I