Robert Cialdini: The Hidden Science Behind Every "Yes" (#308)
6/30/202624 min
Dr. Robert Cialdini, author of Influence - 5 million copies sold, and one of the most important books Warren Buffett says he's ever read - has spent decades studying why people say yes.
He reveals the psychological forces shaping our decisions, why tiny changes can dramatically influence outcomes, and how the most effective communicators get people to yes without anyone feeling pushed.
Once you understand these principles and hidden triggers, you'll start seeing them everywhere.
Clips
Transcript preview
First 90 secondsLynne Thomann· Host0:00
[chime] We believe our choices are deliberate and rational, guided by facts, logic, and free will, but research into human behavior suggests something else is going on. So what really leads people to say yes, and how can we get better at influencing others while also recognizing those same tactics when they're being used on us? [gentle music] Hi, everyone. I'm Lynn Tolman, and this is Three Takeaways. On Three Takeaways, I talk with some of the world's best thinkers, business leaders, writers, politicians, newsmakers, and scientists. Each episode ends with three key takeaways to help us understand the world, and maybe even ourselves, a little better. Today, I'm excited to be here with Dr. Robert Cialdini. He is the New York Times, Wall Street Journal, and USA Today bestselling author of Influence, which has sold over five million copies. Warren Buffett and his partner Charlie Munger call Dr. Cialdini's book Influence one of the most important books they've ever read. Dr. Cialdini has spent his entire career conducting scientific research on what leads people to say yes. He will share today how we can all use the tactics of influence and persuasion to get people to say yes to us, and he's