Reasons You're Undercharging at Work — And the Money Coach Who Spent 25 Years Fixing It with - Jen Fontanilla - E175
6/2/202645 min
Money coach Jen Fontanilla spent 25 years designing for Disney before cracking the code on creative worth. Here's why you're undercharging — and how to stop.
She spent 25 years creating packaging for Disney, Sony, and Target. She was good at her job — great, actually. But here's what nobody knew: she had no idea how to handle her own money. None. And she is not alone — because if you are a creative, a designer, a writer, a maker of any kind, the system was literally built to keep you broke and grateful for it. Today's guest is Jen Fontanilla — TEDx speaker, seven-time author, and the woman who turned her own financial rock bottom into a career dismantling the 'Starving Artist' myth one belief at a time. We are going to get into why you keep undercharging, why your childhood shaped your rates, and the one mindset shift that changes everything. Do not go anywhere.
Connect With Jen:
IG: @itsjenfontanilla
Book: The Creative Code: https://amzn.to/43ADfZI
LinkedIn: https://www.linkedin.com/in/jenfontanilla
Dr. JC Doornick Links:
Web - www.makessensebook.com
YT - / @drjcdoornick
IG - / @drjcdoornick
FB - / @makessensepodcast
Makes Sense Book - https://tinyurl.com/makessensepurchase
MAKES SENSE PODCAST
Welcome to the Makes Sense with Dr. JC Doornick Podcast. This podcast explores topics that expand human consciousness and enhance performance. On the Makes Sense Podcast, we acknowledge that it's who you are that determines how well what you do works, and that perception is subjective and an acquired taste. When you change the way you look at things, the things you look at begin to change. Welcome to the uprising of the sleepwalking masses. Welcome to the Makes Sense with Dr. JC Doornick Podcast.
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0:00 - Intro
1:24 - Welcome, Jen Fontanilla
2:09 - What's it like to be you these days
4:42 - When did you first realize that people needed to rewrite their money story
9:05 - The habit wiring behind money problems.
12:46 - Why do people feel guilty about making money
15:39 - Why does somebody that knows they are worth more not charge what they're worth
27:03 - Do people take money too seriously
29:45 - Do you believe you can manifest money into your life?
35:20 - What is the creative code?
41:11 - What's the most important money concept
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Clips
Transcript preview
First 90 secondsSpeaker 10:00
Granger knows when you're a procurement manager for an office park, you're not managing one building, you're managing all of them. And to stay ahead, you need to see through walls and around corners. Lights about to fail, filters ready to clog, HVAC on its last leg. If you wait until something breaks, you're already behind. Count on Granger for quality products, easy reordering, and 24/7 support. Call 1-800-GRANGER, click granger.com, or just stop by. Granger, for the ones who get it done.
JC Doornick· Host0:29
Have you ever felt like no matter how much you earn, you're still kinda one step away from losing it all? I know I sure have. Or maybe you feel guilty. You might be living out a money story that you didn't even choose. Makes sense.
Speaker 30:47
Hmm. Makes sense.
JC Doornick· Host0:52
Let me tell you what I like about our guest today, Jen Fontanilla. First of all, what I really appreciate about Jen's work is that she's not just telling creatives to try harder or to charge more. That would be the hustle culture. Let's be honest, if it were that simple, people would already be doing it, wouldn't they? Instead, she's asking a deeper question. She's saying, "Why do so many talented people struggle with wealth even when they're doing great work?" And what she uncovers is that most creatives aren't lacking strategy, they're operating from old family habits with money, and those are beliefs that they inherited, absorbed,