QVC wants to be the next TikTok Shop
4/17/202626 min
QVC, which pioneered live TV shopping shows, filed for Chapter 11 bankruptcy this week. Leadership made the next step clear: a pivot away from television and toward something akin to social commerce, like livestreamed sales on TikTok Shop. But can the legacy brand compete with new, social media-driven shopping platforms? And after that, we wrap up Kai and Nela’s trip to Vietnam with visits to an AI startup and a neighborhood of expats.
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First 90 secondsSpeaker 00:00
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Ana Swanson· Guest0:33
On any journey using Uber, it helps to know you're getting into the right car. PIN verification adds an extra step to make sure your ride is your ride. Before the trip begins, your app gives you a unique PIN. Just tell it to your driver, and they'll enter it in their app before the ride can start.
Kai Ryssdal· Host0:47
Hey, what's your PIN?
Kate Davidson· Guest0:48
Mm-hmm. Two five three eight.
Ana Swanson· Guest0:49
That way you know you're in the right car taking the right trip, and your driver knows you're the right passenger. Make sure your ride is your ride with PIN verification from Uber. One more way Uber is putting safety at every turn. Learn more on the Uber app.
Kai Ryssdal· Host1:03
[on-hold music] Okay, everything is good now economy-wise, right? From American Public Media, this is Marketplace. [upbeat music] In Los Angeles, I'm Kai Ryssdal. It is Friday today. This one is the seventeenth of April. Good as always