Pum Lefebure
4/13/20261 hr 5 min
Pum Lefebure is the co-founder and chief creative officer of Design Army, an internationally acclaimed design studio known for blending art, commerce, and cultural storytelling into visually striking, strategically driven work. She joins to reflect on her journey from a shy, art-obsessed child in Bangkok to a global creative leader, and to explore what the rise of AI means for the future of human creativity, vision, and value.
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Transcript preview
First 90 secondsPoom Lefebure· Guest0:01
It is here, and AI will be able to do more and more of your work. What will people still coming to you for? What is your value? I think that's all of us to answer.
Debbie Millman0:12
[on-hold music] From the TED Audio Collective, this is Design Matters with Debbie Millman. On Design Matters, Debbie talks with some of the most creative people in the world about what they do, how they got to be who they are, and what they're thinking about and working on. On this episode, a conversation with Poom Lefebure about her career and about AI and design.
Poom Lefebure· Guest0:38
You have to be a good creative director to your AI and giving specific feedback for them to get better.
Speaker 30:47
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Speaker 41:24
The old adage goes, "It isn't what you say, it's how you say it." Because to truly