Why We Cap At 250 Brands
19:09–20:21 · 71s
Belin explains Mytheresa’s ruthless focus: limit to 250 brands, offer 20 perfect black dresses instead of 500, and skip editorial content because their customers just want the best edits and exclusives.
19:09–20:21 · 71s
Belin explains Mytheresa’s ruthless focus: limit to 250 brands, offer 20 perfect black dresses instead of 500, and skip editorial content because their customers just want the best edits and exclusives.
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