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TikTok Takes Over World Cup

16:10–17:05 · 56s

Host Ximena Tolama asks TikTok LATAM’s Jorge Taboada how the platform is changing the way fans experience the World Cup; Taboada explains that trends now begin on TikTok, outlines their select group of 30 global creators, and notes how viewing and content-creation habits have shifted since 2022.

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