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Peggy Cherng: Engineering a fast-food fortune

2/9/202639 min

Peggy Cherng never set out to work in fast food, but her engineering mindset transformed how millions of Americans eat. Journalist Zing Tsjeng and BBC business editor Simon Jack trace Peggy Cherng’s journey: from electrical engineering and simulating battlefields, to co-founding Panda Express with her husband Andrew and becoming a billionaire. By applying data and rigorous standardisation, Peggy Cherng helped turn a single mall food-court experiment into the largest Chinese fast-food chain in the USA, with their orange chicken becoming a cultural staple. Good Bad Billionaire is the podcast that explores the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics, and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility. Simon and Zing put their subjects to the test with a playful, totally unscientific scorecard — then hand the verdict over to you: are they good, bad, or simply billionaires? Here's how to contact the team: email goodbadbillionaire@bbc.com or send a text or WhatsApp to +1 (917) 686-1176. Find out more about the show and read our privacy notice at www.bbcworldservice.com/goodbadbillionaire

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Transcript preview

First 90 seconds
  1. Simon Jack· Host0:00

    This BBC podcast is supported by ads outside the UK. [soft music] The best B2B marketing gets wasted on the wrong people. So when you want to reach the right professionals, use LinkedIn Ads. LinkedIn has grown to a network of over one billion professionals, including one hundred and thirty million decision-makers, and that's where it stands apart from other ad buys. You can target your buyers by job title, industry, company, role, seniority, skills, company revenue, so you can stop wasting budget on the wrong audience. It's why LinkedIn Ads generates the highest B2B return on ad spend of major ad networks. Spend two hundred and fifty dollars on your first campaign on LinkedIn Ads and get two hundred and fifty dollars credit for the next one. Just go to linkedin.com/broadcast. That's linkedin.com/broadcast. Terms and conditions apply. This message comes from Schwab. At Schwab, how you invest is your choice, not theirs. That's why when it comes to managing your wealth, Schwab gives you more choices. You can invest and trade on your own, plus get advice and more comprehensive wealth solutions to help meet your unique needs. With award-winning service, low costs, and transparent advice, you can manage your wealth your way at Schwab. Visit schwab.com to learn more.

  2. Zing Tsjeng· Host1:13

    [upbeat music] It's 1983. In a shopping mall in Southern California, a new food court is being unveiled to shoppers,

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