Pattie Gonia vs. Patagonia Trademark Dispute
6/17/202648 min
Legal team, this week we are departing from our Bravo cinematic universe and jumping into the world of drag to discuss the trademark dispute between Pattie Gonia and Patagonia. The outdoor clothing brand Patagonia is suing Wyn Wiley, a drag queen known as Pattie Gonia, for trademark infringement and for breaching their 2022 informal agreement. We break down what trademark really means, what each side is arguing, and how to not infringe on trademark rights. We also provide examples of other trademark disputes between creators and big companies that might help us predict this case's outcome. Hopefully by the end of this episode, you’ll have a better understanding of how trademark laws work. And Cesie gives a recap of her Watch What Happens Live experience, including her interaction with Andy Cohen!
What’s on the docket?
- Recap of Cesie’s WWHL experience, including her conversation with Andy Cohen
- Why we have this podcast
- What is the definition of a trademark
- What it means to be in commerce
- How to establish trademark rights and how to avoid infringing on them
- What is constructive notice
- How to search for trademarks
- Ghost kitchen case, an example of how to lose trademark rights
- Who is Pattie Gonia/Wyn Wiley
- Overview of the case and why there’s conflict
- Patagonia’s arguments
- Email in 2022 and the evidence of an agreement
- Why this matters so much to Patagonia
- Public statements made by both sides
- Lexie Love and the AI artist who registered federal trademark
- Pattie Gonia’s open letter on her website and instagram
- Hurdles that Patagonia will face
- The North Face vs. The South Butt case and the pure parody argument
- Our thoughts on the case
- Consumer surveys and evidence of actual confusion
- My Other bag vs. Louis Vuitton case
- Jan Sport and Jansport collaboration example
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Clips
Transcript preview
First 90 secondsAngela· Host0:00
Between my full-time job as a lawyer and recording the show, my life is incredibly high traffic, but I've been focusing lately on making my own space feel more intentional. Your home is really an extension of who you are, and even a small detail, like a rug, can completely change the energy of a room, which is why I'm so impressed with Ruggable. I spent a lot of time looking at their modern and vintage-inspired designs, but the one I picked out honestly pulled my whole living room together. What really sold me was the design-led, performance-built philosophy. Having a rug that looks high-end but is actually machine washable and stain resistant gives me so much peace of mind. It has a built-in non-slip backing and handles real life without needing constant replacement. It's honestly made my home feel so much more elevated and complete. So refresh your home at ruggable.com. Get 10% off your first order sitewide with promo code Bravodocket at ruggable.com. That's R-U-G-G-A-B-L-E.com, and use code Bravodocket at checkout.
Ceci· Host0:58
I am still such a big fan of Whatnot for getting great deals on products that I love. Like I mentioned before, I was able to recreate my Disney pin collection using Whatnot. I just go onto their live auctions and get amazing deals. So many of the items start at just a dollar, so you're competing against other people who are viewing to get an amazing price on the item that you want. I also got myself a Dior bag for way more than half under retail, and way less than other

