Newsjacking
5/30/202627 min
This encore episode of Under The Influence is one of our favourites of 2026.
Lately, companies have been hijacking breaking news stories to create ads.
When thieves broke into the Louvre with a ladder, the ladder company quickly produced a tongue-in-cheek ad.
When the Oscars read the wrong Best Picture winner, an optometry chain made fun of the mix-up.
It’s called Newsjacking – and it’s becoming a powerful marketing tactic.
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Transcript preview
First 90 secondsCallie0:01
Hi, I'm Callie. I'm a co-founder of Apostrophe Podcasts alongside Terry, Debbie, and Sydney. We're a family business that brings you a family of podcasts. We also have a subscription option where you can listen ad-free, hear bonus episodes like my sit down with Terry to ask him burning questions, or extended versions of Under the Influence episodes. Just visit the link in the description to subscribe.
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