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The Powers That Be: Daily

Murdoch’s Streaming Masterstroke

6/17/202625 min

Julia Alexander joins Peter to get into Fox's first giant move under Lachlan Murdoch: a $22 billion bet on Roku, the ubiquitous TV operating system in 100 million U.S. households. Then they get into the record-breaking World Cup and Knicks ratings, and the perennial mysteries of Nielsen numbers.

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Clips

Beware Nielsen's 'Bullshit' Data
Fox's Snake-in-Bushes Strategy
Roku: Streaming’s Front Door
Roku as Flyover Tech
World Cup Ratings Complexity
Scottish Fans Belt Country Roads

Transcript preview

First 90 seconds

  1. Julia Alexander· Guest0:00

    [upbeat music] Roku becomes, to your point Peter, the homepage to access content, and now Fox can own the advertising space in the CTV streaming war, plus take a percentage of all those new signups.

  2. Peter Hamby· Host0:11

    Welcome to the Powers That Be Daily, Puck's podcast focused on the intersection of Wall Street, Washington, Silicon Valley, and Hollywood, and the players who run it all. I'm Peter Hamby. It's Wednesday, June 17th. Today, I'm joined by Julia Alexander to break down Fox's big swing purchase of Roku. Lachlan Murdoch is finally muscling the Fox media empire into the big time streaming wars, and Julia is here to explain Roku's reach and what plans might be in the cooker. We also talk about big TV ratings for the New York Knicks and the first week of the World Cup, and offer some notes of caution about how Nielsen is calculating audience numbers for these big games. We'll discuss all that and much more on today's episode of the Powers That Be.

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