The Run-Through with VogueMichelle Pfeiffer is Booked and Busy | PLUS Gucci Takes Times Square

Scent, Memory, And The Brain

42:07–42:57 · 50s

Pfeiffer explains the science and artistry behind her Henry Rose fragrances: perfumers asked her not what it smells like but where it takes her. She connects scent to memory in the brain and how that guides naming and formulation.

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