Mark Cuban: The NBA Thought It Was in the Basketball Business. It Was Wrong. (Part 1 of 2)
6/16/202620 min
The NBA thought it was selling basketball.
Mark Cuban thought it was selling something else.
That insight shaped how he has built companies, evaluated opportunities, and challenged entire industries.
The lesson starts with basketball. It ends somewhere much bigger.
He also shares the skill he values most in entrepreneurs, and how AI is changing the way ambitious people learn.
Clips
Transcript preview
First 90 secondsLynne Thomann· Host0:00
[chime] Mark Cuban started selling garbage bags door to door at 12 years old, and he says that's where he learned everything about business. This is the first of two conversations we had with him, and in this one, he gets into what really makes a great entrepreneur, why he thought the entire NBA had it wrong about what business they were actually in, and what made him want to take on the whole pharmaceutical industry. So what does he say is the single greatest skill in business? And what does trust actually equal? [instrumental music] Hi, everyone. I'm Lynn Tolman, and this is Three Takeaways. On Three Takeaways, I talk with some of the world's best thinkers, business leaders, writers, politicians, newsmakers, and scientists. Each episode ends with three key takeaways to help us understand the world and maybe even ourselves a little better. Today, I'm excited to be with Mark Cuban, entrepreneur, investor, and former owner of the Dallas Mavericks. He went from getting fired at 25 to building a billion-dollar career and inspiring entrepreneurs through Shark Tank, and now he's working to disrupt healthcare with CostPlusDrugs. Mark, great to have you. Thank you for joining Three Takeaways today.
Mark Cuban· Guest1:29
Thanks for