Serving Only The 2%?
10:21–11:05 · 43s
Rob describes the flawed strategy of targeting the top 2% who buy 60% of goods and why the industry underestimated aspirational buyers.
10:21–11:05 · 43s
Rob describes the flawed strategy of targeting the top 2% who buy 60% of goods and why the industry underestimated aspirational buyers.
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