Losing Everything in Business: How Adversity Builds Determination | The Real Comeback
4/6/20261 hr 19 min
She built a thriving fashion business… then faced the kind of adversity that forces you to discover your true determination.
What she lost overnight became the exact moment that tested whether she would break—or rebuild.
In this episode, Diana Mahrach shares how she went from multiple stores in New York to survival mode during COVID, and how she fought her way back.
This is a raw, powerful story about resilience, staying in your lane, and never quitting when everything falls apart.
Key Takeaways
-Losing everything doesn’t mean the journey is over—it’s often the reset.
-Staying in your own lane is a competitive advantage.
-Action beats ego—do whatever it takes to survive and rebuild.
-Creativity requires peace—protect your mental space.
-True entrepreneurs adapt fast (even if that means selling something completely different).
*Socials*
Instagram - https://www.instagram.com/theshawnfrench
Facebook - https://www.facebook.com/groups/476624146831479?checkpoint\_src=any
Spotify - https://open.spotify.com/show/5kS9tkLGQLcVyRgB3mDznw
Apple - https://podcasts.apple.com/us/podcast/the-determined-society-with-shawn-french/id1555922064
Linkme - https://link.me/theshawnfrench
Diana Mahrach - https://www.instagram.com/dianavasquezmahrach/
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Clips
Transcript preview
First 90 secondsDiana Mahrach· Guest0:00
I owned about seven to eight fabric stores in the industry of New York City. You know, you're talking 25 to $50,000 rent a month. Me and my husband, we worked for everything that we have. After COVID, it was really a hard moment.
Shawn French· Host0:14
Mm.
Diana Mahrach· Guest0:14
We went from having seven stores to having almost nothing.
Shawn French· Host0:18
Most people would retreat.
Diana Mahrach· Guest0:20
Diana Mirach Couture is open for everyone.
Shawn French· Host0:23
[laughs] And they have prosecco there too- [laughs] ... just to, just so you guys know. [upbeat music] Hey, what's up, guys? We're back. Before I introduce today's guest, I've been building something in the background, and I need you involved in it. It's something that you haven't seen from me before, and it's going to be massively impactful for you. So go to www.thedeterminedsociety.com/nextlevel. Now, for today, we have an amazing designer, Diana Mirach of Diana Mirach Couture in New York City. She's built an amazing freaking brand, and she's a close friend, and actually invited my ugly ass to walk in Fashion Week. So welcome to the show.
Diana Mahrach· Guest1:07
Thank you so much, John. It really means a lot to me. And als- uh, also just knowing you as a person- Mm ... like, you just brought, like, a lot of positivity, a lot of, uh, um, exposure, and a lot of just positive energy- Mm ... to my brand.
Shawn French· Host1:24
Thank you.
Diana Mahrach· Guest1:25
And I just love that about you.
Shawn French· Host1:27
Well, I, I appreciate you noticing that, 'cause I can tell you what,