Laura B Whitmore on the Music Industry & She Rocks Awards
4/3/202627 min
In this episode of Music Matters with Darrell Craig Harris, we sit down with music industry powerhouse Laura B Whitmore founder of the She Rocks Awards, and Senior Marketing Director for Positive Grid. Laura is a highly respected marketing executive who has worked with some of the biggest brands in music.
Laura shares her incredible journey through the music business, offering insight into what it takes to build a lasting career behind the scenes. We dive into her work supporting women in music, the impact of the She Rocks Awards, and how artists and industry professionals can...
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First 90 secondsDarrell Craig Harris0:00
[laid-back music] Welcome to Music Matters Podcast with Darryl Craig Harris talking about all things music with celebrities, artists, music business insiders, and more.
Darrell Craig Harris· Host0:15
Laura Whitmore, how you doing today?
Laura B Whitmore· Guest0:22
I'm fantastic. How are you?
Darrell Craig Harris· Host0:24
Very good. I'm in Las Vegas. It's getting a little warmer here- Mm ... so that, that's a good thing, I guess. [laughs] So we spoke many years ago. It was actually almost four years ago when I first- Wow ... started this. I know. It's gone by fast, uh, when I first started this crazy podcasting thing. And, um, you have such an interesting background because you have a very deep background in music retail, music industry, also in the recording world. You started off in marketing at CBS Records when you came right out of college. You worked for Korg, Marshall, Vox, all these huge companies. And you've been at Positive Grid now for several years.
Laura B Whitmore· Guest0:57
Been there for six years, but I, but I actually, before that, I had my own agency, and they were my client for a couple of years, too, so.
Darrell Craig Harris· Host1:05
[laughs] Awesome. And then wh- where are you coming to us from?
Laura B Whitmore· Guest1:08
I'm in New York City.
Darrell Craig Harris· Host1:09
Okay.
Laura B Whitmore· Guest1:10
So I'm one of those crazy people.
Darrell Craig Harris· Host1:12
[laughs] [laughs] So tell me about Positive Grid, because a lot of people know, uh, they've heard, either heard of the company or they're using the products. It's very popular in the guitar world.
Laura B Whitmore· Guest1:21
Positive Grid's probably best known for our flagship product called Spark, which is a s- you know, smart, connected guitar