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Game Changers Radio

Karl & Eddie: Big Names, Small Opinions?

6/16/202624 min

The most anticipated radio launch of 2026 has arrived. Karl Stefanovic and Eddie McGuire's multi-platform experiment is finally on air—but does the content match the promise? Craig and Irene unpack week one, the risks of appointment listening in radio, and whether ARN is building a show or proving a strategy.

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Clips

Brand-safe? Then why hire them
Missing the Gold audience
Edit the Sh*t Out
No Sharp Opinions Delivered
Smooth vs Gold Listener Gap

Transcript preview

First 90 seconds

  1. Karl Stefanovic· Soundbite0:00

    [upbeat music] Game Changers Radio. With Irene Hume and Craig Bruce.

  2. Craig Bruce· Host0:05

    No other company supports broadcasters at every stage with the trust, stability, and innovation that define RCS. Irene Hume, hello. How was your long weekend?

  3. Irene Hulme· Host0:16

    I've had an extended long weekend for some time now, and I, I really like it, I must say.

  4. Craig Bruce· Host0:21

    [chuckles] This whole business of working for a living, that's got hair on it, hasn't it? I mean, seriously.

  5. Irene Hulme· Host0:25

    I get that.

  6. Craig Bruce· Host0:25

    [chuckles] So The Long Weekend launched on the Gold network on Friday. It's on the radio from midday to 3:00 on Gold. It's a podcast. It's available on streaming. It's multi-bloody-platform, Irene.

  7. Irene Hulme· Host0:35

    It is.

  8. Craig Bruce· Host0:36

    It, it, it's everywhere.

  9. Irene Hulme· Host0:37

    Everywhere.

  10. Speaker 40:38

    [upbeat music] Gold's The Long Weekend- Oh, yeah ... with Karl Stefanovic and Eddie McGuire.

  11. Karl Stefanovic· Soundbite0:43

    Oh, what a way to start the day and the weekend, Eddie.

  12. Eddie McGuire· Soundbite0:49

    Hello, Karl. It's Eddie McGuire here and Karl Stefanovic. This is The Long Weekend on Gold with Karl and Eddie. Great to be here, mate, so...

  13. Karl Stefanovic· Soundbite0:57

    I'm very excited. I've gotta tell you, I made my way up from the Today Show. I came into the studio to get all the preparation done, and you'd done all the research. Fantastic. I was half expecting, even though I've never done radio before, a Gold microphone.

  14. Eddie McGuire· Soundbite1:11

    Yeah?

  15. Karl Stefanovic· Soundbite1:11

    Um, but no Gold microphone.

  16. Irene Hulme· Host1:13

    There's one in the building if you'd like one.

  17. Karl Stefanovic· Soundbite1:14

    Is there?

  18. Irene Hulme· Host1:14

    Yeah.

  19. Eddie McGuire· Soundbite1:15

    Hello, Tony Tonelli. What, there's still one around, is there?

  20. Karl Stefanovic· Soundbite1:18

    Hello, Tony.

  21. Irene Hulme· Host1:18

    Yeah, there... Yeah, I think there's one floating around here somewhere. I'm just- Is that part of the legal- ... wondering if they'll get us a Gold microphone, please.

  22. Karl Stefanovic· Soundbite1:22

    [laughs] Can somebody get me that? Is that part of the legal thing or is it- Yeah.

  23. Eddie McGuire· Soundbite1:25

    Yeah. [laughs] That's gone down like a lead balloon out there with, uh [laughs] [laughs] ... Michael Stevens and the boss out there. Anyway,

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