JTG MINI: The Alex Cooper vs. Alix Earle feud EXPLAINED
4/21/20261 hr 2 min
Get in losers - two identical blonde ladies with the same name are fighting online. But WHY are the Call Her Daddy mogul and TikTok's 12-million-follower It Girl beefing with each other? Alex Cooper signed Alix Earle and her new podcast ‘Hot Mess’ to the Unwell Network in 2023. Two years later, Alix Earle skipped an Unwell Super Bowl party (GASP!) and got dropped from the Unwell network. Last week, she reposted a Tiktok calling Alex Cooper the grim reaper. Alex Cooper replied with a video telling Alix Earle to cut the passive-aggressive reposting nonsense and just say what she wants to say. None of this matters, but everyone seems to be talking about it, so Rosie sacrificed herself at the altar of the internet to figure out what the hell is going on (and damn it, it’s juicy - even James ended up invested). This is Just The Gist (MINI!) of the Alex Cooper vs Alix Earle feud.
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Just The Gist is a Just The Network production. Executive Producer and Host: Rosie Waterland | Senior Producer and Editor: James Joseph | Producer: Kate Leaver | Additional production support: Hayley Staveley | Acast Legends: Guy Scott-Wilson and Simon McDermott | Production Assistant: Pocket
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The Alex Cooper vs Alix Earle Feud, Explained (Teen Vogue, 2026)
Alix Earle Shuts Down Rumors Surrounding Alex Cooper Feud (Us Weekly, 2026)
Alix Earle Responds to Alex Cooper (AOL, 2026)
Alix Earle Supported by Carl's Jr Amid Alex Cooper Drama (TMZ, 2026)
Alex Cooper Profile (Vogue, 2025)
Alix Earle TikTok Interview (Elle, 2023)
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Clips
Transcript preview
First 90 secondsRosie Waterland· Host0:00
Beep boop, beep boop, beep boop. A Just The Network production. Beep boop boop. [laughs] [laughs] That sounds good. I'm excited you're joining me for this mini because I know you're dying to know about this one.
James Joseph· Host0:18
Am I?
Rosie Waterland· Host0:18
Yeah, you are. Yeah.
James Joseph· Host0:20
Wow. I'm, I'm, I'm rattling through my, the Rolodex in my brain, being like, I'm... Uh, it could be anything, really.
Rosie Waterland· Host0:25
Yeah.
James Joseph· Host0:25
I'm just, I'm, I'm someone who's just hungry for knowledge.
Rosie Waterland· Host0:27
Yeah.
James Joseph· Host0:28
Yeah.
Rosie Waterland· Host0:28
Especially about this.
James Joseph· Host0:29
Yeah.
Rosie Waterland· Host0:30
[laughs] Alex Cooper, host of the biggest women's podcast in the world, just signed $125 million deal with SiriusXM- Oh, wouldn't that be nice ... where available. [laughs] Alix Earle, 25-year-old TikTok star with millions of followers who can sell out an eyeliner just by holding it up to the camera in something called the Alix Earle Effect. Alix Earle had a podcast with Alex Cooper's podcast network. She doesn't anymore.
James Joseph· Host1:03
Ooh.
Rosie Waterland· Host1:04
And for over a year, they've s- been subtweeting and sub-reposting and liking of comments, and in the past week, the rumored feud all kind of popped off on TikTok. And I think we need a Just The Gist Mini on this because although these two women look exactly the same and are both called Alex, they are in fact