It takes courage to be creative, with Zorana Ivcevic Pringle, PhD

Speaker 00:00

No one goes to Hank's for his spreadsheets. They go for a darn good pizza. Lately, though, the shop's been quiet, so Hank decides to bring back the $1 slice. He asks Copilot in Microsoft Excel to look at his sales and costs to help him see if he can afford it. Copilot shows Hank where the money's going and which little extras make the dollar slice work. Now Hank's has a line out the door. Hank makes the pizza, Copilot handles the spreadsheets. Learn more at M365copilot.com/work.

Kim Mills· Host0:29

Most of us don't lack creative ideas. Think about the last time you solved a problem in an unexpected way. Maybe you figured out a shortcut at work or improvised a meal from the leftovers in your fridge. We don't always label those everyday moments as creative, though. Instead, we think of creativity as making art or music, and we assume that it's something you're born with, not something you can cultivate. But psychologists' research suggests that creativity isn't just about flashes of brilliance or artistic talent. It's about how we approach problems, respond to challenges, and turn our ideas into reality. So what does it mean to be creative? What gets in the way of creative thinking, and how can we move past those barriers? How do emotions and our social environments shape our creativity? What is human creativity worth in a world being reshaped by AI? And how can you move your creative ideas out of your head and into the world? Welcome to Speaking of Psychology, the flagship podcast