Is Big Brother watching you shop?
5/13/202628 min
From supermarkets to corner shops, live facial recognition could be coming to retailers near you. Jessica Murray on the AI systems increasingly used by the police and stores. Help support our independent journalism at theguardian.com/infocus
Clips
Transcript preview
First 90 secondsJessica Murray· Guest0:00
This is The Guardian.
Annie Kelly· Host0:01
[pensive music] Today, coming to a store near you, the rise of live facial recognition.
Speaker 20:15
[gentle music] Most people don't realize how much of their personal information is being bought and sold every day. Data brokers are making billions pulling details about you from public records and the internet, then packaging and selling it, usually without your consent. That's how your information lands in the hands of scammers, spammers, even stalkers. It's why you get endless robocalls, and why ads seem to follow you everywhere. That's where Aura comes in. Aura actively removes your data from broker sites and keeps it off. They also instantly alert you if your information shows up in a breach or on the dark web. But Aura goes beyond data protection. With one app, you get a VPN, antivirus, password manager, spam call protection, dark web monitoring, and even up to $5 million in identity theft insurance, all backed by 24/7 US-based fraud support. Other companies might sell just credit monitoring or even just a VPN. Aura gives you all of it together at the same price competitors charge for just one service. Start your free trial today at aura.com/safety.