Turning Wrestlers Into Disney
9:57–11:27 · 90s
Helfand credits Lindas IP strategyowning characters names, images, and likenessesfor transforming WWE into a billion-dollar, Disney-like business.
9:57–11:27 · 90s
Helfand credits Lindas IP strategyowning characters names, images, and likenessesfor transforming WWE into a billion-dollar, Disney-like business.
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