Do Awards Really Move Sales?
36:46–37:37 · 51s
Deepica says most beauty awards don’t drive sales—except Allure’s—which retailers and consumers still trust; she clarifies you license the seal, not the win.
36:46–37:37 · 51s
Deepica says most beauty awards don’t drive sales—except Allure’s—which retailers and consumers still trust; she clarifies you license the seal, not the win.
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