How Your Environment Affects Your Behavior & Curiously Strange Moments In History - SYSK Choice
5/16/202652 min
“Your call is very important to us.” Companies say things like this all the time in an effort to sound customer-focused and trustworthy. But do phrases like that actually reassure people—or do they quietly create the opposite reaction? Source: Michael Maslansky author of The Language of Trust (https://amzn.to/3Wz2IQP). You already know certain places make you feel different—you just may not realize how powerful the effect really is. Walking into a church, a courtroom, a stadium, or even a grocery store can subtly change your mood, your behavior, and even the way you think. Kevin Ervin Kelley, award-winning architect and author of Irreplaceable: How to Create Extraordinary Places that Bring People Together (https://amzn.to/3UALlwE), explains how spaces are intentionally designed to influence human behavior and why the environments around you shape far more of your experience than you probably realize. History class usually focuses on wars, presidents, and major events. But some of the most fascinating stories are the ones you rarely hear about. Stories like the chaotic and nearly disastrous opening day of Disneyland, the multiple assassination plots unfolding the night Abraham Lincoln was killed, and the bizarre corporate marriage between AOL and Time Warner. Michael Farquhar, former writer and editor at The Washington Post and author of Bad Days in History (https://amzn.to/3wjKCrF) and More Bad Days in History (https://amzn.to/3QE5q3V), shares some of history’s strangest, most surprising, and often unbelievable true stories. “You have the right to remain silent…” Those famous words are instantly recognizable. But who exactly was “Miranda”? And how did one man’s legal troubles end up permanently changing the American justice system? https://www.thoughtco.com/miranda-v-arizona-104966 PLEASE SUPPORT OUR SPONSORS AQUA TRU: Take the guesswork out of pure, great-tasting water. Head to https://AquaTru.com now and get 20% off your purifier using promo code SYSK. AquaTru even comes with a 30-day best-tasting water guarantee or your money back. RULA: This Mental Health Awareness Month, don’t just think about your mental health - actually take the step to take care of it. Visit https://Rula.com/sysk to get started. QUINCE: Refresh your everyday with luxury you will actual use! Go to https://Quince.com/sysk for free shipping on your order and 365-day returns. Now available in Canada, too! SHOPIFY: It's time to turn those "what ifs" into CHA CHING with Shopify Today! Sign up for your $1 per month trail and start selling today at https://Shopify.com/sysk Learn more about your ad choices. Visit megaphone.fm/adchoices
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First 90 secondsSpeaker 00:00
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Mike Carruthers· Host0:52
[upbeat music] Today on Something You Should Know, phrases businesses use to keep customers happy that do exactly the opposite. Then, how environments like stores and restaurants affect your behavior. As some retailers know, the effects are substantial.
Kevin Ervin Kelley· Guest1:11
We can almost always increase sales at minimum 18%, but we can increase sales up to 86% without changing the product, the price, the service, anything other than the environment.
Mike Carruthers· Host1:23
Also, you've heard of your Miranda rights, but who was Miranda? And weird but significant