How Trump lost the bro vote
6/27/202630 min
The group of men that famously helped propel Trump to the White House in 2024 is having second thoughts. Here’s what that means for Republicans in the future.
This show was edited by Kasia Broussalian, fact checked by Esther Gim, mixed by Shannon Mahoney, video edited by Christopher Snyder, and hosted by Astead Herndon.
Fans at the UFC Freedom 250 Fan Fest on the South Lawn of the White House where President Trump hosted Ultimate Fighting Championship matches. Photo by Tom Brenner/Getty Images.
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First 90 secondsAstead Herndon· Host0:01
There's simply no way around the numbers. Donald Trump's approval rating in his second term has completely collapsed, but some groups matter more than others, and one group matters a whole lot. That's young men. Take a look at this stat. In 2024, men under 30 preferred Donald Trump to Kamala Harris by about one percentage point. But in recent polling this year, men under 30 have widely disapproved of Donald Trump, and his approval rating is underwater by 55 points, a stunning decline. Now, I wanted to dig in further with these numbers at an event that was specifically geared to target this group. So I went to Washington, D.C. for Donald Trump's UFC event to talk to young men about the president. Do we think he's still cool? Have young men really turned on Donald Trump? Let's dig in. [upbeat music] Support for today's show comes from BetterHelp. Summer is here, which means travel is picking up, the kids are out of school, and fun is in the air. But juggling it can be a lot. So if you're feeling overwhelmed counting down the days until school returns, or just worried you're missing critical days of sunshine, BetterHelp is here. BetterHelp can match you with a licensed therapist who can help you through it all. Just fill out a short questionnaire to identify your preferences, or