Crisis Honesty On Twitter
42:16–43:00 · 44s
During a holiday e-commerce meltdown, Burch chose radical transparency on Twitter—an approach she says turned into a brand-saving move.
42:16–43:00 · 44s
During a holiday e-commerce meltdown, Burch chose radical transparency on Twitter—an approach she says turned into a brand-saving move.
We use cookies to understand how you use our platform and to improve your experience. Click "Accept All" to consent, or "Decline non-essential" to opt out of non-essential cookies. Read our Privacy Policy.