How to Use AI to Grow Your Business on Social Media in 2026
5/5/202630 min
In this episode of the GaryVee Audio Experience, I talk about the biggest opportunity for small businesses in 2026: the "Barbell Economy." I encourage you to lean into both extreme AI efficiency and extreme analog, real-life experiences. I also discuss how to use AI as a thinking partner for your content strategy and why live shopping is the next frontier for service and product businesses.
You’ll learn about:
- The Rise of Extreme Analog
- How to Use AI Tools for Content Creation
- Building Community Through "Clubs"
- How to Scale Using Live Shopping and "Commerce-tainment"
- How to Deal with Keyboard Warriors and Online Judgment
Clips
Transcript preview
First 90 secondsGary Vaynerchuk· Host0:00
AI is much more like electricity or like a computer or like the internet that none of them will be in a place in five years where they're, where they're not interacting with it. Most of them are probably interacting with it today. My five-year out track is very far out just to be kind about it, but like within a year or two, everyone's pretty much interacting with AI pretty significantly. Whether it's Claude or Perplexity or Gemini or OpenAI. They're simple things. I'll do it right now. I'll just go to... I'll pick ChatGPT because actually it's not the hot one right now. Hey, so I'm a young dog trainer and I want to make social media content that is gonna over-index over the last six months. I know you're not Manus, which is obviously Facebook's AI, but you, ChatGPT, what do you think are three or four pillars of content I could be making that will help me stand out from everybody else? Is there anything over-indexing? Should I be thinking images? Should I be thinking pictures? What about platforms? Should I be doing TikTok? Is it Instagram? Or maybe there's an opportunity to break out on Threads or Facebook Blue or YouTube Shorts where there's no one else or not as many people focused 'cause everyone's so over-focused on Instagram or TikTok. Also, like I'm fairly new and I'm competing with dog trainers that have 20 years word of mouth. Any topics I should be touching on? Is there any trends right now? Is that an opportunity for me to speak on anything that might be different about my dog walking? Where should I go? This is the Gary Vee Audio Experience.