How to Monetize an Audience Without Selling Out | Ep 972
5/21/20268 min
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Many business owners are chasing the wrong metrics on social media. Alex pulled 3 billion impressions and 4.5 million new subscribers in 12 months, not by chasing views, but by obsessing over the right viewers. In this episode, he reveals the vanity metrics trap, why interest media is the game now, and the volume math that separates winners from losers.
In this episode
00:00 Raw vs. curated social media content
01:29 How volume creates influence
02:45 The shift from social media to interest media
04:41 Leveraging IRL feedback in content creation
05:40 Understanding your real market size
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Transcript preview
First 90 secondsAlex Hormozi· Host0:00
In the last twelve months, my social media had a grand total of three billion impressions and brought in four and a half million new subscribers. And with that, I managed to break the world record for the fastest-selling nonfiction book of all time, generating just over a hundred and five million dollars in sales in a weekend. And here are my top lessons that I've learned when it comes to building a personal brand. Enjoy. I mean, we have this saying which is like, "Butts in seats." If you just make a bunch of like meme content, right? Some of you guys are chasing views when what I think you want is you want to have prospects who are more likely to comply with a future request. And so we need to change our behavior to maximize the likely that occurs. And so in, in looking at this thing, this is why I'm, I'm telling you, like, showing my cards, I'm gonna be doing more live streams. And I think it's also, and this is me like outside of SPCL, but I think like meta themes overall, I think that the Internet will always move towards truth. And so I think the A-listers, everything's super curated, everything's super polished, it's photoshopped, it's scripted. And as you move closer this way, it's rawer. Like you have a three-hour podcast, like they're not scripted, right? Or most of them aren't, right? Um, streaming, it's like, yeah, we're live, right? I can't do anything. Like, we're live. This idea of, of how can we approximate the rawest reality of you-- us hanging out, right? And actually going through this stuff, I think that is what will unlock the most influence, as long as you are still including these SPCL elements into it. And I think that's the marriage. Do SPCL and do it as many times as I possibly can. That's the idea. And so live streaming provides that, that opportunity. Let's also