How to Grow Your Brand In 2026 | Ep 958
4/2/202638 min
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In the past 12 months, Alex Hormozi's social media exploded with 3 billion impressions and 4.5 million new subscribers, setting the stage for a record-breaking $105 million in sales for his books over a weekend. But how did he achieve this? It’s all about branding. In this episode, Alex breaks down his approach to creating an influential brand online, including leveraging emotional connections and associating a business with positive outcomes that resonate with the target customer.
In this episode
00:00 What is branding and why does it matter?
06:30 The difference between advertising and branding
11:03 How good branding makes money
13:58 Pairing a brand with the ideal customers’ interests
20:53 Bouquet framework for growing your brand
26:19 Leveraging positive product experiences
28:24 Three measures for brand strength
32:43 Dealing with the risks of new brand pairings
More Value:
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LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
Transcript preview
First 90 secondsAlex Hormozi· Host0:00
In the last twelve months, my social media had a grand total of three billion impressions and brought in four and a half million new subscribers. And with that, I managed to break the world record for the fastest-selling nonfiction book of all time, generating just over a hundred and five million dollars in sales in a weekend. And here are my top lessons that I've learned when it comes to building a personal brand. Enjoy. You guys wanna hear something absolutely insane. I was able to take home more in a year than the CEOs of McDonald's, Ikea, Ford, Motorola, and Yahoo combined as a kid in his twenties, and I have continued to for over half a decade, which results in a two hundred million dollar per year portfolio and a hundred million dollar net worth by age thirty-two. And no one is more surprised [chuckles] than me. Me expressing that fact will create envy in some, anger in others, skepticism in most, confusion in old people, and inspire a select few. You are who I made this presentation for. But before I dive in, raise your hand if you'd like any of the following things to happen. To be able to charge two times, five time, ten times more than your competition for the exact same thing, like Yeti. We have basically identical cups, and somehow they're able to charge forty dollars versus ten dollars simply because of what's on the cup. If you'd like to be able to have customers buy from you over and over and over again without considering competition, like Harley. Once you're a Harley guy, you stay a Harley guy for life.