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The GaryVee Audio Experience

How to Build Personal Brand through Live Shopping, TikTok Affiliate, and AI

6/3/202629 min

In this episode of the GaryVee Audio Experience, I sit down with the top social commerce creators in the world to discuss the biggest transition they face: moving from being a salesperson to building a personal brand. I share why I’m moving to 400 pieces of content a day and why you need to start treating your employees like family. 

 

You’ll learn about:

  • The 95/5 Rule: Prioritizing Brand Over Sales
  • How to Scale Your Team with a "Ride or Die" Right Hand
  • Why Diversification is Your Only Protection Against Platform Shifts
  • How to Use AI Tools to Supercharge Your Content Output

Clips

400 Posts Per Day
Avoiding One-Dimensional Burnout
Brand 95%, Sales 5% Rule
Motivating Teams Individually
High On Your Own Supply
Cleanest Candy Announcement

Transcript preview

First 90 seconds

  1. Gary Vaynerchuk· Host0:00

    I want you all to bring, build more personal brand. I want you to drown out your affiliate content with your overall content. I need you guys to all build brand. You guys are sales people, which is amazing, and some of you got brand things going on. I just want your brand to be 95% of the energy and your sales DNA to be five. This is the Gary Vee Audio Experience.

  2. Tim0:24

    Good morning.

  3. Gary Vaynerchuk· Host0:26

    Good morning. Good morning.

  4. Tim0:27

    Morning. Morning. Morning, Gary.

  5. Gary Vaynerchuk· Host0:29

    Tim, the glow-up is amazing, bro. You keep getting better looking every time I see you.

  6. Tim0:34

    [laughs] So good to see you guys again. Charlie, how's it going?

  7. Kev· Guest0:37

    What's up, Tim?

  8. Tim0:38

    So Gary, I just wanted to introduce everybody here really quick in the call. This right here is the heartbeat of TikTok Shop. Every single person in here is what makes the platform TikTok Shop the platform. We're probably about half a billion dollars in sales with all the people that we have in here. We have the number one in every single category. Uh, the number one, two, and three of all time on TikTok Shop, and they've all been on my podcast as well. Uh, Bryce has led the biggest community on all of TikTok Shop. Brittany is the biggest, uh, home creator. [laughs] Sorry, I'm nervous. I just love them so much. [laughs] Uh, Lush is beauty number one. Kayla is the number one Korean beauty, uh, skincare girl of all time. We have TikTok Shop right here.

  9. Gary Vaynerchuk· Host1:21

    I am very aware of many of the wonderful faces I see on the screen. It's great to be with all of you. Um, do you wanna wait a second to

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