Particle Data Platform
The Vault Unlocked

How to Build an Opt-In Page That Converts Without Spamming or Manipulating Anyone

4/10/202646 min

Words That Close: The Sales Copy Masterclass is a four-part series with Jim Edwards, one of the most respected names in copywriting and digital sales. Each episode in the series breaks down a different layer of the written sales system, from the sales letter to the email sequences that close the deal. If you are building or scaling an offer, start here and watch the whole thing.

Watch the full series

Most opt-in pages fail before anyone reads a single word. Not because of design. Not because of the offer. Because...

Clips

Brain Sweat Or Years Lost
Events Beat Vending Machines
Risk Versus Perceived Value
Hide Forms, Boost Conversions
Redefining What Pain Really Is
Start With People, Not Products
The Power Of A Date
From Barriers To Chuckleheads
Communication Changes Your Life
Three Bullets That Convert

Transcript preview

First 90 seconds

  1. Jim Edwards· Guest0:00

    You're gonna pay with some brain sweat now thinking about the right stuff, or you're gonna pay with years of struggle and screwing around that's gonna leave you poor and dumb.

  2. Kayvon Kay· Host0:13

    Yeah.

  3. Jim Edwards· Guest0:14

    And so if, if, if I had to just hu- f- if I had to sum the whole thing up, that's it.

  4. Kayvon Kay· Host0:19

    [upbeat music] And we're on our fourth episode.

  5. Jim Edwards· Guest0:35

    Woo-hoo.

  6. Kayvon Kay· Host0:35

    The final chapter. Yes, Jim, so happy again to have you here. Today is all about opt-ins, which I would actually think is probably one of the more important ones of all, 'cause there's no point in having a sales letter or email sequences if you can't even get people to opt in.

  7. Jim Edwards· Guest0:53

    Well, you know, that is handy, uh, especially if you wanna sell stuff or develop lists that can turn into customer lists or communicate with people or get people to y- you know, pay attention to what you're doing without having to run an ad every single time you want somebody to, to click. So yes, it's quite important.

  8. Kayvon Kay· Host1:13

    So when it comes to opt-ins, I, and I, and I know you've been y- again, you've been in this industry for many, many years, and you've seen the, uh, the version of opt-ins before there were digital opt-ins, right? I'm sure there was, uh, you know, something that was before that. Actually, let's talk about that, 'cause

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click "Accept All" to consent, or "Decline non-essential" to opt out of non-essential cookies. Read our Privacy Policy.