How to Build a Post-Purchase Email Sequence That Kills Refunds and Builds Loyalty
4/8/202635 min
Words That Close: The Sales Copy Masterclass is a four-part series with Jim Edwards, one of the most respected names in copywriting and digital sales. Each episode in the series breaks down a different layer of the written sales system, from the sales letter to the email sequences that close the deal. If you are building or scaling an offer, start here and watch the whole thing.
https://youtube.com/playlist?list=PLRvdzPJpJZS2eBvHx7qOY5lZ2PB1qsuor&si=iZzel1je6J\_zYSY6
Most founders treat email like a receipt printer...
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First 90 secondsJim Edwards· Guest0:00
And see, this is the thing where people, the quote unquote experts will t- "Oh, you have to send this one, this one, and this one, and it's this and this and this and this," and that's all bullshit, okay? It's you need to envision a single person who is your avatar, and we're gonna go back to, remember, we talked about in the sales letter, avatar, offer, the hot buttons, you. What do you think are the kinds of things you're gonna put in the subject line? You think those subject lines and that pre-head might be tied to the hot buttons for your offer and- or the hot buttons for your avatar? Do you think that in this blurb where we're talking about what we're talking about, we're gonna be talking about the payoffs that they want, the questions that they want answered, the, the objections, and, and how this is gonna fix or change or, or, or do all that stuff. That's, that's all we're doing here, is we're just tying in their stuff. So...
Kayvon Kay· Host0:58
And we're back with the king himself again, Jim Edwards. We just finished up doing the sales letters, and now we're gonna be talking about email sequences.
Jim Edwards· Guest1:19
100%.
Kayvon Kay· Host1:20
Before we dive into the email sequences, I wanna ask the question, Jim.
Jim Edwards· Guest1:24
Uh-huh.
Kayvon Kay· Host1:24
There are so many different types of email sequence.
Jim Edwards· Guest1:27
Mm-hmm.
Kayvon Kay· Host1:27
Before the sale, pre-sale, after