How One Coach Built the Future of Athlete Performance
7/14/202625 min
Brad Tatum is redefining athletic performance by helping young athletes unlock their potential through science, strength, and smarter training. As the founder of The Jump Lab, he is changing the way athletes approach explosive power, injury prevention, and long-term development.
After acquiring The Jump Lab, Brad faces one of his biggest business challenges when devastating wildfires impact the community and threaten the future of the facility. With clients disappearing and uncertainty growing, he chooses to double down, invest further, and believe in the mission.
In this episode, Brad shares how he uses three-dimensional force plate technology, performance testing, and personalized training systems to help athletes improve while reducing injury risk. He also reveals why strength training for young female athletes is misunderstood and why landing mechanics can change careers.
Key Takeaways
• Why data-driven training creates better athletes
• How The Jump Lab uses technology to improve performance and prevent injuries
• Why female athletes need more strength and injury prevention training
• How entrepreneurs survive major setbacks and uncertainty
• Why taking one more step creates long-term discipline and success
Notable Quotes
• “Anything worth doing is hard. Anything worth doing is going to cause a lot of pain.”
• “You have to believe it's possible. You have to see the brightness through the darkness.”
• “We’re not asking them to believe us. We want to show it through measurement.”
• “It’s not just how much can you lift. It’s not just how high can you jump.”
• “I know I can take one more step.”
Clips
Transcript preview
First 90 secondsBrad Tatum· Guest0:00
Girls' volleyball players have a higher percentage of ACL tears than football players.
Jason Tyler· Host0:04
That's actually my first time hearing that.
Brad Tatum· Guest0:05
Yeah.
Jason Tyler· Host0:05
That's incredible.
Brad Tatum· Guest0:06
And because they don't focus on strength, uh, and they don't focus on landing mechanics. I've kinda lived those, like recovering from those injuries myself, and it's, it's a long road and it's not fun. Once they know that they've got that, that issue, then we can train it out. We can work with them on building that out, and one of the biggest things we have to do is- Brad Tatum is a passionate, specialized, and results-driven athletic performance coach, and the founder of The Jump Lab.
Speaker 30:30
Channeling his expertise in sports mechanics, he helps aspiring athletes maximize their physical potential and elevate their game, building a foundation of elite athletic capability, unshakable confidence, and lifelong discipline.
Brad Tatum· Guest0:43
We had, we had just acquired The Jump Lab and then the Eaton fires happened.
Jason Tyler· Host0:46
Mm.
Brad Tatum· Guest0:47
Right? So we, uh, we almost lost the business within a few months of being the owners of that business, and it was a really dark period. We, you know, we were genuinely afraid we were gonna run out of cash and might have to shutter, shutter the doors right before we really got started. We really believed in what, what we were doing, what we were doing for these kids, and what The Jump Lab, the potential of The Jump Lab has to be able to help even more kids, and so we wanted to, we wanted to do it because we believed in it. There was no guarantee it was gonna happen.
Jason Tyler· Host1:16
Mm.
Brad Tatum· Guest1:16
There was no guarantee that that, all that money would've just gone right down the drain. Um, but we- It spans the globe like a super highway.
Jason Tyler· Host1:25
It's called internet. Elvis Presley.
Speaker 31:28
[crowd cheering] Today