How My $250 Million Portfolio Actually Makes Money | Ep 965

Alex Hormozi· Host0:00

Here's how my two hundred and fifty million dollar plus portfolio actually makes money. Welcome to ACQ. I'm Alex, co-founder of the company, and the point of this video is to help show you how acquisition.com and ACQ actually make money. And so what I wanna walk you through is how we turn raw attention, so eyeballs, into money, and then what we do with that money to kinda spin the entire flywheel. And we do all of this in the service of the larger mission, which is to make real business education accessible for everyone. And the reason we made that the mission is because when Leila and I had sold our first company, we were like, "You know what? What's something that gets us out of bed every day? What's something that we're really motivated by?" And we are products of the personal development, um, alternative education, if you will, world, and it's the thing that lights us up the most, and there are very few people who have the credibility to teach business. There's some people who do it, uh, not a lot of people who have a lot of credibility who do it, and the people who have the most credibility don't do it because they're doing other stuff. And so we thought that that would be a really good void to attack. So let's walk through how we actually make money. So at the onset, we have eyeballs. So there's this big world of people out here, right? And so these eyeballs, for us, the ones that we are really targeting, are business owners and people who are one degree from that, which would be business-interested wantrepreneurs, seekers, people who want to turn whatever they do into some sort of business. Now, the vast majority of people who are what I would consider the wantrepreneurs, um, we help them directly, but mostly for free, and then the business owners who