Refusing To Chase The Rich
15:27–17:03 · 97s
Asked about targeting wealthy consumers, Juvencio rejects moving upmarket, saying IKEA’s KPI is homes reached and value-for-money for people struggling each month.
15:27–17:03 · 97s
Asked about targeting wealthy consumers, Juvencio rejects moving upmarket, saying IKEA’s KPI is homes reached and value-for-money for people struggling each month.
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