How Homeworthy took over YouTube
4/27/202651 min
Alison Kenworthy and Michael Koenigs are the couple behind YouTube sensation Homeworthy. Both came from the world of TV news—she was a producer on Good Morning America, he worked for ABC. But in 2019, Kenworthy left it all behind to launch Homeworthy, starting off by filming home tours on her own with an iPhone. After a slow start, it took off, and in six short years the channel has amassed almost 800,000 followers, putting out hundreds of tours with top designers and celebrities alike.
On this episode of the podcast, Kenworthy and Koenigs speak with host Dennis Scully about why Homeworthy got popular once its content got longer, the secrets of a good home tour, and why YouTube is the future of media.
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First 90 secondsDennis Scully· Host0:00
[gentle music] This is Business of Home. I'm your host, Dennis Scully. Every week, I'll be speaking with leaders and innovators from all corners of the home industry. My guests this week are Alyson Kenworthy and Michael Koenigs, the couple behind the YouTube sensation Homeworthy. Alyson and Michael both came from the world of TV news. She was a producer on Good Morning America. He worked for ABC. But in 2019, Alyson left it all behind to launch Homeworthy, starting off filming home tours on her own with an iPhone. After a slow start, it took off, and in six short years, the channel has amassed almost 800,000 followers, putting out hundreds of tours with top designers and celebrities alike. I spoke with Alyson and Michael about why Homeworthy got so popular once its content got longer, the secrets of a good home tour, and why YouTube is the future of media. This podcast is sponsored by Crypton Home Fabric. Famous for its luxury indoor performance fabrics, Crypton revolutionized the category 30 years ago by creating beautiful, easy to clean upholstery fabrics for interiors.