How Founders Are Using YouTube Ads to Build Authority and Get Leads

Luis Diaz· Host0:00

What are the other Google Ad types that you're seeing a lot of great results with or just things that people should be paying attention to?

Reuben Rock· Guest0:06

I think the, the biggest one that I've focused on the last couple of years is it's how I've made most of the money in my agency, and we found most of our clients by running demand gen ads and YouTube ads.

Luis Diaz· Host0:15

What is the best advice you've ever gotten from someone when it comes to Google Ads?

Reuben Rock· Guest0:20

The best advice I probably got, have it on a piece of paper and show it in your video, and it will actually help improve your conversion rates, improve the number of people that will take you up on it.

Luis Diaz· Host0:29

What? Oh, that's cool.

Reuben Rock· Guest0:31

My favorite thing that I've been running ads to recently is- [upbeat music] I've helped generate over 50 million podcast downloads and worked with over 250 different podcasts.

Luis Diaz· Host0:41

And the great thing about that is that I get to use all that information to share at least one helpful tip every single week to help you grow your influence and your online presence with video podcasting. Hey, my name is Lewis Diaz. I run a company called Top 10 Podcasts, and this show is dedicated to helping you learn at least one helpful tip every single episode to help you grow your influence and your online presence with video podcasting. So, if that sounds good, let's get into it. Reuben, you are the one guy I have paid, uh, multiple times to coach me and, and walk me through, uh, [chuckles] YouTube ads, Google ads. Just like, what the heck am I-- are we doing in there? So I'm super thankful, one, for you for, like, all the stuff I've learned from you in a consulting capacity, but also, two, just for being a great friend and a go-giver. And, and hence why you're on this, on this podcast.