How Cannabis Entrepreneurs Are Redefining Mental Wellness
7/8/202624 min
Cannabis entrepreneur Tara Maybach shares how building Violet Wild Cannabis Co. becomes a mission to transform mental wellness, challenge stigma, and create a customer-first business that prioritizes education over sales. Drawing from her own experience with ADHD, she explains why cannabis becomes a tool for focus, healing, and authentic living while revealing the strategies that have helped build a trusted cannabis brand in Canada. From creating unforgettable customer experiences to leading with purpose and preparing for future expansion, this conversation explores cannabis education, mental health, entrepreneurship, customer experience, and business growth without compromising values.
Key Takeaways
- Building trust creates stronger customer loyalty than aggressive selling.
- Education is the foundation of a successful cannabis business.
- Authentic leadership begins with embracing who you truly are.
- Customer experience and relationships become the company's greatest competitive advantage.
- Purpose-driven entrepreneurship can improve both lives and business performance.
Notable Quotes
- "It returns me to who I'm meant to be."
- "It's a medicine. It's a healing plant."
- "We are really looking to find you the regimen that works for you."
- "It's about being authentic in our store."
- "Business is all about believing in ourselves."
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Clips
Transcript preview
First 90 secondsTara Maebach· Guest0:00
I have ADHD combined- Mm ... and I wasn't, um, diagnosed till I was 38. Um, the first time I took cannabis, it just felt completely right. For me, what it does for me, it really helps to slow my brain down and focus, and it is something that returns me to self.
Ray Gutierrez· Host0:16
Sure.
Tara Maebach· Guest0:16
Returns me to who I'm meant to be. The stigma around cannabis, um, it is one of my whys. I want to ha- make cannabis approachable. It's for everybody. I'm gonna say it right now to everybody who's listening. It's a medicine. It's a healing plant. It's something that is there for everybody.
Ray Gutierrez· Host0:36
Tara Maebach is a resilient, purpose-driven, and passionate cannabis entrepreneur, and the co-founder of Violet Wild Cannabis Co. alongside Sonja Riddle, where she advocates for mental health, healing, and cannabis education. Some folks are stay away from marijuana 'cause if they feel like it's a catalyst to something much worse.
Tara Maebach· Guest0:53
Mm-hmm.
Ray Gutierrez· Host0:53
How do you create those safety nets for clients?
Tara Maebach· Guest0:56
It's about, um, you know, building a trust over time.
Ray Gutierrez· Host1:00
Mm. I'm open to that.
Tara Maebach· Guest1:01
You're not gonna go right into every single thing at first.
Ray Gutierrez· Host1:04
No.
Tara Maebach· Guest1:04
We're not there to, uh, rack up a bill.
Ray Gutierrez· Host1:07
Right on.
Tara Maebach· Guest1:07
We really wanna provide what it is you need, and I find- My name's Rudy Moar, host of Living the Red Life podcast, and I'm here to change the way you see your life, in your earpiece every single week.
Ray Gutierrez· Host1:18
If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in wonderland, and change your life. Welcome back to another episode of Living the Red Life. I'm your host with Inside Success, Ray Gutierrez.