How AI Is Rewiring Your Customers (And Why Most Businesses Aren't Ready)
3/18/202648 min
Most businesses still think they're selling to people.
They're not.
They're selling to an algorithm that's already decided what their customer believes, buys, and trusts. If you don't understand that shift, you're already invisible.
This conversation with Mark Schaefer goes straight at the real problem: AI isn't just changing marketing tactics. It's rewiring how humans think, decide, and relate to the world.
He breaks down what happens when customers stop researching, stop comparing, and start defaulting to AI for answers. Not just for low-risk decisions, but for where to live, who...
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Transcript preview
First 90 secondsKayvon Kay· Host0:00
Most people think AI is just another tool. It's not. It's quietly becoming the layer that decides what your customers see, trust, and buy. And if you don't understand that, you're not competing anymore. You're being filtered out. In this episode, I sit down with Mark Schaefer to break down what's actually happening beneath the surface, how AI is rewiring human behavior, shifting decision-making, and forcing a complete reset on how businesses grow. This isn't about tactics. This is about what happens when the customer stops thinking and starts delegating that to machines. Let's unlock it. [upbeat music] Well, Mark, welcome to the show. I, I'm, I'm actually truly excited to jump into this because, uh, I mean, this week alone, what I've learnt about AI, uh, human connection, where that's going, uh, humans, the, the fact that, you know, a lot of humans will be being replaced, I think, uh, with AI.
Mark Schaefer· Guest1:06
Yeah.
Kayvon Kay· Host1:06
Uh, and I know you wrote a book on that. I know you wrote... You, you're known as a marketing, branding expert. I wanna jump in all of that if we can, 'cause I, I, I know myself, I'm excited to learn. So I'm gonna give you the floor here. Uh, tell us about the last book, the latest book you just wrote, and the impact it's having right now on marketing and humans themselves.
Mark Schaefer· Guest1:26
You know, first of all, thanks so much for having me.