PR That Built CBS News
22:35–24:49 · 134s
Schwartz details Paley and Bernays’s “created news” strategy—sending Gardner $500 to extend coverage—and how Ed Klauber leveraged it to build CBS’s news division.
22:35–24:49 · 134s
Schwartz details Paley and Bernays’s “created news” strategy—sending Gardner $500 to extend coverage—and how Ed Klauber leveraged it to build CBS’s news division.
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