How a High School Sweetheart Couple Built Two Businesses
6/9/202630 min
Austin and Hannah Rief are proving that entrepreneurship doesn't have to come at the expense of family. In this episode of Living The Red Life, the founders of Midwest Outlaw Garage and Lil' Grease Monkey Childcare reveal how they transformed a small-town dream into two thriving businesses while raising three children side by side. From overcoming difficult childhood experiences and criticism from others to building a 22,000-square-foot operation from humble beginnings, they share the mindset, work ethic, and relentless determination that fuel their success. This conversation dives into small-town entrepreneurship, family business growth, automotive innovation, leadership, and the realities of building companies together as husband and wife. Their story is a powerful reminder that success belongs to those willing to embrace discomfort, solve problems, and keep moving forward.
Key Takeaways
- Why being comfortable with discomfort is essential for entrepreneurial growth
- How Austin and Hannah built two businesses while raising three children together
- The power of solving real-world problems instead of chasing trends
- Why self-belief matters more than other people's opinions
- How small-town entrepreneurs can compete through reputation, integrity, and hard work
Notable Quotes
- "You got to be comfortable being uncomfortable."
- "If you say we're going to do something, we're going to do it."
- "Don't sit there and ask somebody what they think about your idea. Just do it."
- "You have to have that self-love that you are worth it, you are strong enough, and you can succeed."
- "Failure teaches you more than success ever will."
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Clips
Transcript preview
First 90 secondsAustin Reif· Guest0:00
You gotta be comfortable being uncomfortable And if we say we're gonna do something, we're gonna do it Don't sit there and ask somebody, "What do you think about this idea?"
Hannah Reif· Guest0:07
Yeah Just do it.
Austin Reif· Guest0:08
If you ask 10 people, you're gonna get eight people saying- Yeah ... "Oh, that's insane. I'd never-" Yeah ... "try that." Well, that kinda makes us wanna do it even more.
Hannah Reif· Guest0:13
Exactly. You just have to have that, you know, self-reflection or self-love that you are worth it and you are strong enough, and you can succeed.
Speaker 30:20
Austin and Hannah Reif are entrepreneurial leaders, business owners, and the founders of Midwest Outlaw Garage and Little Grease Monkey Childcare. Drawing from their shared commitment to family, hard work, and innovation, they have built thriving businesses that reflect the power of partnership, perseverance, and purpose.
Austin Reif· Guest0:36
Like I've explained to people, you know, working in a small town is, is harder than the city.
Speaker 30:40
Mm-hmm.
Austin Reif· Guest0:41
Because, you know, everything you do is under the microscope, and if you don't, you know, put in 110% effort, you're not gonna get 100% of what your goal is.
Hannah Reif· Guest0:49
You know, and I know we're probably not everybody's cup of tea, but, you know, we are- Right ... just normal people. You know, we're husband and wife, and, um, we try to do our best, you know, to make people happy. And- My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life.
Ray Gutierrez· Host1:04
In your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill. Join me in wonderland and change your life. Welcome back to another episode of the Living Your Legacy podcast, the Red Life edition. Joining me today is Austin and Hannah Reif. And let me scroll twice, because I wanna get this information correct. You guys have been sitting here so patiently for this podcast, and the reason why is because