Honest Real Estate Investing: A Conversation with Ammon Brimhall | #25
3/24/202642 min
In an industry filled with loud promises and quick-money strategies, it can be difficult to know who to trust.
In this episode of Return On Design, Rachel Niederhofer sits down with seasoned real estate investor and educator Ammon Brimhall, who has spent more than 25 years actively investing and coaching others through the realities of the industry. With hundreds of transactions under his belt and decades of experience teaching investors, Ammon brings a refreshingly honest perspective on what it really takes to succeed in real estate.
Rather than focusing on hype or manipulation, Ammon shares his...
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First 90 secondsAmmon Brimhall· Guest0:00
My philosophy, if I were to write a book about sales, is that there are two ways to be really powerful and make a lot of money- Mm-hmm ... in sales. The one is to study, is what I would call a healthy way, a moral way, and the other I'd call an immoral one, right? Now, whether you're religious or not, I think you can still use those terms, right? And the, the immoral way is you, you study human psychology so that you know how to get people very, very, very emotional. And once they're emotional, you then lead them to what you want them to do. It works. It's incredibly powerful. It's effective. And if you study a lot of the big salespeople on a lot of the big stages, you see that there's a lot of that. And, um- Mm-hmm ... it works. You can get very wealthy on it. And so I'm not gonna say it doesn't work, but I don't think it's good for people. Uh, I don't think it's good for individuals.
Rachel Niederhoffer· Host0:42
Yeah.
Ammon Brimhall· Guest0:42
And I don't think it's, quite frankly, good for a country, uh, to have businesses that are now what I... I, I think they're taking advantage of people. It's legal, but I, I don't like it.
Rachel Niederhoffer· Host0:51
[upbeat music] Welcome to Return on Design, the podcast where beauty meets strategy and interiors become assets that perform. I'm your host, Rachel Niederhoffer, designer, investor, and builder of high-impact spaces that deliver real results. Alongside my husband, I run both a design firm and a real estate investment company where I live at the intersection of creativity and ROI every day. Each week, I'll be unpacking what most people overlook, how strategic design decisions can grow your investment, elevate your lifestyle, and unlock the full potential of your property. You'll get real tools, proven strategies,