He Gave Them the Plan… Nobody Executed ft. Rogelio Goertzen II | Coffeez with Joe Shalaby
4/24/202637 min
In this episode of Coffeez for Closers, Joe sits down with Rogelio Goertzen II to talk about one of the most overlooked truths in business and life — execution.
Rogelio shares his experience giving people clear direction, real opportunities, and step-by-step guidance… only to see most of them never follow through.
No missing information.
No confusion.
Just a lack of action.
But one person did execute.
And that one moment shifted everything.
This conversation breaks down the difference between knowing and doing, why most people stay stuck, and what it actually takes to move forward.
Hosted by Joseph Shalaby
Coffeez for Closers
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
Clips
Transcript preview
First 90 secondsRogelio Goertzen II· Guest0:00
And I would give different suggestions, and there was one guy specifically, I, I met him back in 2019, and I gave him a list of things to do. And I was like, "Go meet with this pe- these people." I'm like, "Listen, I've tried. A- I'm, I'm vocalizing it to everybody. No one's listening to me, but you go meet with these people. You go do this. You go do that." He came back to me, like, two or three years later with the same printout from my email, and he said, "Rogelio, I did every single thing on your list." And I was shocked because usually Latinos don't listen to other Latinos. I don't know why, why it's like that, but- Mm-hmm ... and that inspired me. I said, "If one person listens, that's all that matters, so go reach that one."
Joseph Shalaby· Host0:38
Welcome to another episode of Coffee Talks. Now let's dive in to the home venture. But before that, who is Rogelio before home? What did you do- Oof ... before home? How did you... And then how did this all come to fruition?
Rogelio Goertzen II· Guest0:54
Oh, that's a great question. Um, so Rogelio is, uh, Rogelio. You know? I'm, I'm just... I'm, I'm, I'm another human just like you, just like everybody. Uh, but what, what separates me and makes me very unique is the fact that I had the opportunity to work at the nation's largest lender for 10 years, and, uh, I wasn't just anybody. I got the very unique opportunity to be, uh, the man behind Matt Ishbia, and, uh, it's- Both of our mentors. Yeah, yeah.
Joseph Shalaby· Host1:23
So we're both mentored by greatness.
Rogelio Goertzen II· Guest1:25
Yeah, exactly. Um, and being able to watch him grow and scale