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Growing an empire
7/7/202643 min
Within months of the death of Lorren’s baby, Journey Moon, and the public backlash against the Free Birth Society that followed, Emilee Saldaya took the FBS membership private, turning the business into a global multimillion dollar empire. This is episode four of a year-long investigation by Guardian journalists Sirin Kale and Lucy Osborne
Clips
Transcript preview
First 90 secondsShirin Kale· Host0:00
This is The Guardian. Hi, I'm Shirin Kale. And I'm Lucy Osborne. You're listening to The Birth Peepers, a new six-part series from The Guardian Investigates. Just before we start, this series contains references to baby loss and maternal harm.
Emily Saldea· Soundbite0:22
I have a very exciting announcement to make. The official Free Birth Society membership network is now live. We have abandoned mainstream social media and created our own private network, a truly safe space where women can be free to talk about pregnancy, birth, holistic mother.
Shirin Kale· Host0:50
Within months of the death of Lauren's baby, Journey Moon, and the public backlash against the free birth society that followed, Emily Saldea took the membership private. We are so proud of this new space and we can't wait to welcome you.
Emily Saldea· Soundbite1:04
Come join us in the fun.
Shirin Kale· Host1:05
Although it was sparked by a terrible tragedy, years later, Emily would tell friends that taking the membership behind a paywall actually strengthened the business. Because it meant that she could now collect fees.