Bottoms Up! With Alan Carr and Lee PeartGraham Norton Brings His Own Wine, Edinburgh Fringe + A Eurovision Bottle BattleMarketing rewires our palates
10:05–10:30 · 24s
Graham Norton argues that booze trends are driven by marketing, not taste—recalling the pivot from buttery Aussie chardonnays to New Zealand sauv blancs and vodka to gin.