Fulfillment Maxxing: Why Offline Is The New Online & How to Feel Alive Again
6/18/202644 min
I think a lot of us are quietly struggling with some version of self-obsession right now.
So today I want to talk about a different way to think about all of it: fulfillment maxxing.
I get into the comfort crisis, the three P's we keep chasing, and why discomfort might be the price of a meaningful life.
And what it comes down to is this. Put the phone down. Take small contrary actions, make peace with discomfort – self-obsession is the problem, service is the cure. Enjoy!
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Transcript preview
First 90 secondsRich Roll· Host0:00
Eating well rarely falls apart because of one big failure. It's the daily question that wears you down, like, "What am I actually gonna make tonight? What's in the fridge?" And it's exactly why we built the Plantpower Meal Planner. It's a personalized plant-based meal planning program that matches you with recipes based on your taste, your allergies, your cooking skills, and how much time you actually have. You build, through this program, a balanced, nutrient-dense plan for your entire household in a few minutes. Then it generates a grocery list for you with one click that plugs right into our delivery partners. All the recipes in the program are built by dieticians with culinary training, plus you get your own food coach to help you problem solve along the way. It's kind of an amazing thing. For listeners of the show, all you special people, we're offering an exclusive twenty dollars off an annual subscription right now. To get it, go to meals.ritual.com, take your quick personalization quiz, and enter promo code RITUAL20 at checkout. We seem to be suffering from a fatal case of self-optimization obsession. Everywhere you look, you see it. The enhanced games, looksmaxing, your morning protocol. We are in this cycle of surface level gratification maxing, and what we should be doing is fulfillment maxing. I wanna start by talking about