From Uber Driver to Nutrition Founder | James Oliver Built Atlas Protein Bars
3/13/202646 min
Atlas Bars founder James Oliver shares how he built a nutrition company from scratch after starting with a problem in his own diet.
In this episode of Coffeez for Closers, James explains how a search for clean, real food protein bars led him to create his own product from his kitchen before traveling abroad.
What began as a personal solution eventually became Atlas Bars, a brand focused on real food ingredients, high protein, and low sugar nutrition.
In this conversation we discuss:
• Why most protein bars are overly processed
• Buil...
Clips
Transcript preview
First 90 secondsJoseph Shalaby· Host0:00
I'm sitting down with James Oliver, the founder of Atlas Bars. James Oliver is a mission-driven nutrition company built from grit, research, and a whole lot of Uber rides. After completing over 3,000 rides to fund his first production run, hand-packing bars with his mom in a commercial kitchen, James set out to create a different kind of protein bar, one rooted in science and focus and on metabolic health. Today, Atlas is leading a new category of protective nutrition. That's right, protective nutrition with research-backed ingredients that help the body fight stress and inflammation. What started as a side hustle has grown into a national brand driven by curiosity, perseverance, and purpose. Welcome to another episode of Coffees. Before I dive into all my questions, what's your morning routine?
James Oliver· Guest0:53
My morning routine right now, I've been burning the midnight oil, so honestly, I just roll out and just start getting to it immediately.
Joseph Shalaby· Host1:03
Just start grinding?
James Oliver· Guest1:05
I, I know it's probably not a sexy answer, but it's the right, right answer.
Joseph Shalaby· Host1:08
You're not... You don't have like a... Yeah, I mean, you're, you're an ultra-marathon runner. I mean, you're a guy who literally created a company for, for health purposes. So, you know, you, you don't even know the kind of answers in q- I get from, from all these mega entrepreneurs with their morning g- morning routines, right? So, you just grind all day 'cause, you know, you're, you're already gonna put in the work for, for your, for your