The iDesign Lab Podcast | Where Design, Business, and Culture Shape How We Live and BuildFrom Stanley Cup Champion to Entrepreneur: How Brett Hedican Built a Business Beyond Hockey

Patches That Tell Lives

5:05–6:11 · 65s

He details gifting friends custom Velcro-patched backpacks—40-inch muskie badges, college emblems, and heartfelt surprises at dinner—turning bags into personal timelines.

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