From Soil to Shelf: The Science of Beauty With Jorge Blanco
5/26/202622 min
What does it mean for beauty to be part of ecology rather than separate from it? Willow sits down with Jorge Blanco, North America Culture & Creative Director, for a conversation about regenerative agriculture, green chemistry, and the hidden systems behind the products we use every day. They explore how soil, science, farming, and haircare are deeply interconnected and what it means to move beyond sustainability toward regeneration. This conversation invites us to rethink what it means to care for ourselves and the Earth at the same time.
This episode was made possible by Davines. If you’re interested in learning more about Davines, check out Davines: For A Good Life.
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Transcript preview
First 90 secondsWillow Defebaugh· Host0:00
[upbeat music] This episode of The Nature of was made possible with support from Davines. When my hairstylist recommended that I switch to Davines a few years ago, I was delighted to discover that their products are not only transformative, but they also have green chemistry and regenerative agriculture baked in from soil to shelf. We don't often think of science and food as being connected to our haircare, but all of these systems are interlinked, and Davines celebrates every hand that goes into the elixirs that they create, from the farmers to the hairstylists who put them into practice. So for this week's episode of The Nature of, I'm doing something a little bit different. I'm sitting down with Davines' creative director, George Blanco, to talk about what it means for a business to truly be regenerative today and how nature can help turn beauty from something that is extractive to something that is a part of ecology. George, welcome to The Nature of. Thank you so much for being here.
Jorge Blanco· Guest1:23
Thank you for having me.
Willow Defebaugh· Host1:24
You know, I think when we think about beauty or we think about beauty as an industry,